Why is it difficult, or maybe impossible, to calculate a total increase in brand awareness from a campaign spanning multiple media channels?

  • Multiple media channels may use different tools to measure brand lift.
  • Multiple media channels aggregate all your data into a single view.
  • Multiple media channels use ads in identical ways.
  • Multiple media channels consolidate campaign data for actionable insights.

Leave a Comment

Your email address will not be published. Required fields are marked *