How do impressions and clicks for Relevant Keywords affect the CTR of the original keywords and CPC?
Category: Yandex Direct
An advertiser has two search campaigns: regular and Dynamic ads. The regular campaign has the keyword “buy flowers,” and the same keyword was selected for the Dynamic campaign. Their combined CTR, bids and quality coefficients match. Which campaign’s ad will appear in search results?
In what order do ads appear in blocks on the search results page?
Which ad elements are generated automatically in Dynamic ad campaigns? Choose the most complete answer.
Look at the screenshot below. What does it mean if an error sign appears next to your campaign?
Look at the screenshot below. What does it mean if a star appears next to a campaign?
Look at the screenshot below. What does it mean if a lightning bolt appears next to your campaign?
Which Yandex.Metrica report can show data for clicks remaining after antifraud checks in Yandex.Direct?
On which sites can Dynamic ads appear?
Which tasks do Dynamic ads simplify for advertisers?