Your manager wants to know how Google can help your brand measure how much more your consumers align with the brand identity after exposure to it — what’s the brand equity impact? Which Brand Lift metric can measure that?
Category: Video for Brand Basics
Your agency is looking to achieve maximum reach and lift for your video campaign? Which Google products can you use?
Viewability is a measure of whether or not an ad had a chance to be seen by a user. What is Google’s solution for measuring viewability across the web and is accredited by the Media Ratings Council?
What is Google Preferred?
What Google measurement solution uncovers things like how your campaign affected consumer research, interest, product consideration, and opinion development?
Your agency wants to extend your reach by adding YouTube to your TV media spend. What Google measurement solution can help you plan and measure reach and frequency?
Your manager wants to know how Google can help your brand get in front of mobile users. What might you say?
Your manager wants to know how Google can help your brand determine how your campaign affected the organic search query volume for related keywords on Google.com and YouTube.com. Which Brand Lift metric can measure that?
What video ad solution can you use to drive visits to your mobile app and increase conversions?
Before running a campaign, you’d like to track aided and unaided awareness to understand how your customers perceive your brand. What measurement tool can you use to uncover these data points?