Point players allow advertisers to pass assets seamlessly between platforms.
Category: Platforms – Smart Assessment
What is Google’s advertiser ad server called?
Which platform should publishers use to sell their inventory in an online marketplace?
AdX inventory is exclusive to GDN and DBM.
Which tool allows marketers to aggregate, action, and analyze their data to inform their audience targeting strategy?
AppNexus is a competitor to DoubleClick Bid Manager.
DoubleClick Search is designed to have a similar look and feel to AdWords.
DoubleClick Search allows advertisers to import conversions from multiple sources such as DoubleClick and Google Analytics.
Which conversion types can DoubleClick Search pull in?
Which of the following is the online marketplace for the buying and selling of programmatic ads?