Category: Measure your customer-centric marketing

What would be the best key performance indicator for a coffee company that just opened and is trying to attract a new clientele in the “Think” stage?

What would be the best key performance indicator for a coffee company that just opened and is trying to attract a new clientele in the “Think” stage?

In an effort to test something new, Peter’s team ran a new display campaign alongside their video and search ads. After the test phase, the marketing director complained about an increase in their digital marketing spend due to adding a new type of campaign. What did they forget to take into account?

In an effort to test something new, Peter’s team ran a new display campaign alongside their video and search ads. After the test phase, the marketing director complained about an increase in their digital marketing spend due to adding a new type of campaign. What did they forget to take into account?

Jenni sells custom-printed t-shirts and knows that customers begin their journey online with research on their mobile devices and end up making most purchases using their desktop. Her measurement report shows that mobile had no impact. What would you recommend to solve this measurement problem?

Jenni sells custom-printed t-shirts and knows that customers begin their journey online with research on their mobile devices and end up making most purchases using their desktop. Her measurement report shows that mobile had no impact. What would you recommend to solve this measurement problem?

Each month, Tracy received separate reports from her display, mobile, search, and video teams. Analyzing the data was super tough. What solution would you recommend?

Each month, Tracy received separate reports from her display, mobile, search, and video teams. Analyzing the data was super tough. What solution would you recommend?

If you wanted to understand if the impressions you purchased were actually seen by customers, what measurement concept would you ask to know more about?

If you wanted to understand if the impressions you purchased were actually seen by customers, what measurement concept would you ask to know more about?