Your research tells you that customers start searching for your products with their smartphone, yet you don’t see mobile doing well in your data. What is a good way to fix that problem?
Category: Measure mobile effectively
Which key performance indicator (KPI) would not be relevant to a schnitzel restaurant?
Which would be the best key performance indicator (KPI) for this micro-moment: “I-want-to-try-schnitzel”?
Which would be the best behavior to confirm that you’re relevant in this micromoment: “I-want-to-visit-Berlin”?
What measurement strategy would be best for an independent local cake shop that is trying to link a mobile promotion to increased offline sales?
Your company sells eyeglasses and sold 10 percent more than its target for desktop sales. Mobile’s paid search and display ads drove lots of mobile site traffic, yet that traffic doesn’t seem to convert well. Which is the best recommendation to find out whether mobile played a role in driving desktop success?
What experiment would be best to answer this question: How effective is mobile video at driving website visits?
If you wanted to see how a consumer journey moves across devices, what method would be best? (Duplicate 1))
Which estimator would work best at linking cross-channel conversions from mobile to offline store?
Which of the following couldn’t be answered with a controlled marketing experiment?