How does Campaign Manager benefit traffickers?
Category: DoubleClick Campaign Manager Assessment
What does a placement specify?
How does a Unique Floodlight Counter tag count conversion activities?
How is a display ad served through an ad server?
What metric does a Reach report provide?
Tom is setting up Campaign Manager for a new client, Surf-N-Board. Their business is divided into two businesses: West coast and East coast but conversions are on the same website. How should Tom configure their account?
Laura is planning a campaign for KidApparel to re-engage customers who added items to their shopping cart, but have not yet checked out. Which type of targeting would allow her to do this?
Shauna is considering using Campaign Manager for her company’s digital marketing efforts. She wants to gain insights to improve their advertising strategy. Which benefit best matches her need?
How are default ads created?
Which of the following groups of statements about placements, ads, and creatives are true?