Imagine you created a sponsored post for your target audience. The post linked to a detailed side-by-side comparison of your product suite. You noticed that you received very little traffic. What principle would you need to strengthen?
Category: Activate customer-centric marketing
Louise, who works for a computer company, sent her loyal customers and brand fans a display ad with this message: “For your first purchase, get a discount” display ad. Why didn’t this work?
Why is a digital-first brief an important part of the campaign process?
What is the main difference between a traditional campaign brief and a digital-first one?
Imagine you were explaining how to stay relevant in the digital ecosystem. What would be the most important point to get across?
You received some feedback that your team thinks you missed some vital micro-moments. What do you do to find the ones you missed? (Duplicate 1)
What would you recommend for a company that wasn’t yet clear who their target is or their unique benefit?
You work for a perfume company and identified a customer portrait for young, working moms who are fans of organic, natural products. How would you target them during the “Think” stage of See, Think, Do, Care?
What would be the best format and message for a women’s clothing retailer in the “Do” stage?
What is the risk to a brand if it wants to be everything to every possible customer?